Leveraging the Overlap between SEO and Social Media
Whenever you set out into new online marketing territory you need to make sure to consider the old when developing the new. Whether you are venturing into blogging, Facebook, Twitter, Digg, Technorati, del.icio.us or any of the other myriad of social media outlets out there you need to make sure to always maximize your exposure. There are multiple ways to do this but whenever possible it is always best to get back to basics.
No matter what you do with your online marketing, the rules for SEO remain the same. The structure of your URLs in your social media endeavors are just as important as they are with your website. The more keyword rich your URLs are, the higher these items will rank on your chosen keywords in the search engines. Optimize your URLs to not only be descriptive on their own but to also include keywords that are used in the title and body of the content to further enhance your keyword density.
As with your website, in order to maximize your exposure, you need to make sure that your social media content is keyword rich. Using the same keywords that you are trying to rank on for your website will give you additional links in the search engines that will help push up your rankings on the information you want out there. Not only that but while you are at it, these same social media entries will help push down the rankings of anything negative that may be floating around about your company, products or services. The more real estate you control in the search engines (with positive information of course) the better off you will be. So the more areas that you are pulling from to populate those listings the greater your chance of success in achieving the rankings you obviously so richly deserve.
Multimedia is an often overlooked area of SEO. And while it does not do as much for you as keyword rich content, it is a great way to increase your visibility. Using multimedia content in your social media posting can add a new dimension of ranking within search engines by expanding your rankings to not only work in regular website search listings in Google, Yahoo, Bing and more but also in the media listings those same search engines already offer for images, audio and video. At the same time this type of content helps open your site up to some of the media specific search engines out there like PicSearch , Blinkx and PodScope that you may not have otherwise been able to breach allowing you to increase the link popularity for your site.
The basic premise here is that when you move into other areas of online marketing, you should always remember lessons learned and try to apply them wherever you go. Leveraging this overlap between social media and SEO will enhance your SEO results and allow you to maximize your exposure.