As we begin each year, we turn our attention toward new goals. Unfortunately, no matter how excited we are when those goals are set, most of us have a tendency to lose site of things all too quickly. This loss of focus is a universally accepted practice for personal goals but it can be much more detrimental when we drop the ball on our businesses goals, especially as it relates to marketing.
Although business marketing is often the redheaded step-child of most companies, to truly succeed, it is not something that we can forget to pick up from swim practice just because Alejandro’s evil twin has just came back from the dead on General Hospital and we really want to see how things play out now that he is a woman. We have to endeavor not to make pie-crust promises (easily made – easily broken) regarding our marketing resolutions. We need to make them with care and be sure they always come out golden brown and flaky.
One of the easiest business resolutions to keep can be with your online marketing. And what better place to start than by kicking your website up a notch? There are a variety of ways this can be done from something as simple as changing the images and colors to a content overhaul or total site redesign. No matter where your needs fall, now is the time to assess and make plans for the coming year. Here are some questions to ask yourself:
- Does your website look like it is caught in a time loop where it is perpetually 1998?
- Have you made changes to other marketing channels like social media but your website does not quite seem like it has caught up?
- Is there such a disparity between your current marketing materials and your website that people are not entirely sure they are in the right place when they try to check out your company online?
If any of these scenarios apply to you, your business might be suffering from Mar-ket-tile dysfunction and a website update could be just the little blue pill that your company needs to get to the next level. No matter whether you need a quick menu re-organization or a total “do-over”, a little bit of time spent now can go a long way toward helping you reach your annual sales goals. And, BAM! you will be cooking with gas for the rest of the year!