5 Easy ways to Stress Free business blogging
Everyone who has a business blog (and whose business is not blogging) has the same issue, content. You got into business to do what you do best not write about it but in order for others to know about it, you need to get them to your site. To get them to your site you need to enhance your SEO. The best way to enhance your SEO is regular content updates and the easiest way to regularly update your content is with your blog. Everyone knows they should be blogging but figuring out what to write about is not only a huge source of stress, but sometimes the bane of an entrepreneur’s existence. But it does not have to be that way. In fact if you look hard enough you will find that half of your work is already done.
So with that in mind I offer you these 5 easy content sources for your business blog (Ginsu Carving knives not included).
- Customer questions
When it comes to content the first and best place to go (which is where most of my most polished gems emanate) is right to your customers. Those questions you answer time and time again with each new client. Those things that you take for granted and just roll off your tongue without a thought. Those are perfect fodder for new posts. And if you play your cards right, you can take one common question and turn it into a series of posts. Just think of all of the great material you have at your finger tips. No, seriously, think about it…NOW….See, there is a lot of stuff in there that you did not realize you had. No mater how run of the mill you think it is, if it is a question you answer regularly or information you routinely provide to new customers, then as Jeff Foxworthy might say “iiiit might be a blog post”.
Another great place to look is back to your old school motto, “When in doubt, plagiarise”. OK, well not exactly but stay with me. One of the best sources for information for your blog can be your competition. Yep, you heard me, competition. I know what you are thinking, “I don’t want to copy what they are doing, I am different”. Well true as that may be, they can still be a good source of ideas. Take a look at the information your competitors provide about their products and services and no matter how different you are, it will give you ideas that are all your own. And sometimes you might just find content that could be helpful to your clients on its own. In those cases you don’t actually want to copy what they have but take that idea and create your own version of it that is tailored specifically to your business and your clients. And you don’t have to limit yourself to direct competitors, you can look around the net and see who is doing what in your space and jot down some topics because, “iiit might be a blog post”.
- Webinars or other marketing materials
When sourcing content for your blog you should never overlook existing materials especially things like webinars. Many companies put webinars on a regular basis to keep clients up to speed on products or services and with each new one you do you can be sure to find at least one posts-worth of information. Even if you have already covered the content in a cursory way on your site or in a brochure make sure to look closely because, “iiit might be a blog post”.
- Industry changes
Changes in your industry are another no-brainer for content. When new reports come out that have any bearing on what you do, its time to play telephone and repeat what you’ve heard. You should try not to lose any meaning in the translation but you understand what I mean. First make sure that the information is potentially valuable to your clients and potential clients. Then all you have to do is take the information you have received and put it in your own words and, “iiit might be a blog post”.
- Customer success
When it comes to blogging, customer success is often overlooked but your blog is a perfect forum for sharing this information with current and potential clients. Think about it. You can keep it simple and just explain how Company X is making use of your product or service. Other clients or potential clients can see that and put themselves into the story. No matter how specific a product or service is, every company that uses it will use it slightly differently. This differentiation opens up the possibilities for existing customers to see new ways of making use of what they already have or why they might need something else from you. So when it comes to customers, no matter what you are doing for them, you can now look at them with fresh eyes and realize that, “iiit might be a blog post”.
There is a virtual plethora of other simple sources out there just waiting to make your life easier. So get out there and let them be discovered because you never know, “iiit might be a blog post”.