Mobile Friendly Or Bust

Does your website look as good and work as well on a mobile device as it does on a computer? It should–especially if you want a higher ranking on Google’s search pages.




If It’s Fast, They Will Stay

Ta-da! Your new website has just been published. The design is daring, the copy is compelling, and the SEO is superb! But how’s the speed? All the bells and whistles aren’t much good if people won’t stay on your site because it’s too slow.




What The Heck Is A Heat Map–And Why Do I Need It?

Setting up your business website is just the first step in creating a successful business. You also need to know how well your website is working and, more specifically, what things are performing better than others to draw in customers.




Crock Pot Marketing: A fix to and forget it appraoch to online marketing

Marketing is the bane of most entrepreneurs existence. On one hand it is necessary to communicate with your potential customer base while on the other hand it can be an incredible time suck taking you away from the business of running your business. It needs to be done and as the business owner you are the ideal person to get potential customers the info they need, so what is the answer? I can name that tune in one note…Automation.




Enhancing Your Networking (social or otherwise)

Every entrepreneur needs to network in one  form or another in order to bring in new business. There are many different ways this can be done from local networking groups to online social networking and everywhere in-between. No matter how you you decide to network (and yes I am aware that the way you treat individual networks might vary greatly), the dynamics are universal. So when it comes to networking always remember to SPEW. No, not kind of spew (eww).  I mean S.P.E.W. as in Support, Participate, Engage, Woo. Still not getting it? Maybe this will help:




5 Easy ways to Stress Free business blogging

Everyone who has a business blog (and whose business is not blogging) has the same issue, content. You got into business to do what you do best not write about it but in order for others to know about it, you need to get them to your site. To get them to your site you need to enhance your SEO. The best way to enhance your SEO is regular content updates and the easiest way to regularly update your content is with your blog. Everyone knows they should be blogging but figuring out what to write about is not only a huge source of stress, but sometimes the bane of an entrepreneur’s existence. But it does not have to be that way. In fact if you look hard enough you will find that half of your work is already done.




SEO…what’s that about?

When you start looking into internet marketing, you start to hear a lot about three little letters…S.E.O. but what do they mean? SEO or Search engine optimization is the process of enhancing website traffic (volume or quality) from search engines through organic (also known as “natural” or un-paid) results.

That’s great, but it sounds complicated, so what can I do about it?




2 Easy Ways To Get More From Twitter

It seems there are two very distinct camps when it comes to Twitter: the people who love it and the people who know they need to use it. Saying what you want in just 140 characters isn’t easy even for the best of writers, so Twitter has two easy and effective ways to squeeze just a little more out of every post: images and hashtags.




The Care And Feeding Of An Outstanding Logo

For many business owners, creating a logo is a bit like walking a buffet line:  a little of this, a bit of that, a few more of those and your immediate needs are satisfied. Later, however, you might end up wishing you had taken a little more time and care in making your choices.




What is RSS and why do I care?

Almost every site you visit these days not only allows you to connect via various social media icons but also has this funny little icon with three arced lines over a dot. It is usually orange (but not always) and many people do not know what it does. What that icon represents is an RSS feed. RSS or Really Simple Syndication has been around since that time in the distant past before the current era of the smartphone when PDA’s (Personal Digital Assistants) ruled the world and most of them did not include an internet connection. At this time you had to synchronize your device in order to update information and while you are at it you could also synchronize information from websites using these feeds so you could read it offline. At that time you only really found RSS feeds available through news sites or other outlets with constantly changing content. Now though you find them everywhere because most sites contain a blog and what is a blog but an updated version of those same old news feeds but now they contain the most up to date info about your business rather than the latest crime statistics or the life and times of your favorite celebrity.